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Amena Khan – The Hijab-wearing Model In L’Oréal Paris Hair Campaign

Amena Khan - The Hijab-wearing Model In L'Oréal Paris Hair Campaign

L’Oréal’s new ad for its Elvive shampoo line features hijab-wearing Amena Khan, the British-born blogger.

The publicity that originally aimed to convey a positive message has, to the contrary raised several polemics, all related to several facades of racism. From being Muslim to anti-Semitism, this advertising that breaks the clichés by joining a movement that wants to highlight women of all beliefs, religions, skin color or origins, shows us that racism is a vice with multiple layers.

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